AI and Account-Based Marketing: Where the Two Actually Fit Together
ABM promises precision. AI can finally deliver it. A few years ago, I sat in a pipeline review with a B2B marketing team that had invested heavily in account-based marketing. …
GPUs Built AI… But Agentic Systems Are Changing the Game
Artificial intelligence has spent the last few years chasing one thing: more compute. Bigger models, faster training, and massive GPU clusters became the foundation of AI progress. If you wanted …
Using AI for Localization and Multilingual Campaign Adaptation
AI-powered localization is the practice of using artificial intelligence to adapt marketing campaigns, product content, and brand messaging for different languages, cultures, and regional markets. Unlike simple word-for-word translation, localization …
What AI Can Tell You About Why Deals Stall
86% of B2B deals stall before they close. Learn how AI can analyze CRM data to identify the exact stall points in your pipeline — and how marketing can use that intelligence to build re-engagement campaigns timed to the actual buying stage.
What 3DIC Is and Why It Matters for AI Chips: Alchip’s New Platform Explained
Three-dimensional integrated circuit (3DIC) design is a semiconductor architecture that stacks multiple chip layers vertically within a single package, connecting them through microscopic channels called through-silicon vias (TSVs) and hybrid …
Why More Data Isn’t Reducing Risk in B2B Marketing
B2B marketers have more data than ever. Intent signals, engagement metrics, firmographics, technographics, website activity, ad performance, CRM enrichment, buying stage models, lead scores, and AI-generated insights now sit at …
OpenAI’s GPT-Rosalind: A New AI Model Purpose-Built for Life Sciences Research
GPT-Rosalind is OpenAI’s first domain-specific AI model designed exclusively for life sciences research. Named after Rosalind Franklin, the British chemist whose X-ray crystallography work was instrumental in uncovering the structure …
Why B2B Buyers Are Harder to Convert Than Ever
B2B buyers have always been difficult to win over, but the challenge has become even more pronounced. Deals take longer, more stakeholders are involved, and a large portion of the …
How to Build an AI-Assisted A/B Testing Program That Actually Teaches You Something
Most A/B tests produce data. Few produce decisions. Are You Testing to Learn, or Just Testing to Ship? There’s a version of A/B testing that keeps marketing teams busy without …
Claude Opus 4.7: Everything You Need to Know About Anthropic’s Latest AI Model
Claude Opus 4.7 is the newest and most capable publicly available AI model from Anthropic, released on April 16, 2026. It’s a direct upgrade to its predecessor, Opus 4.6, and …
