Why Sales Doesn’t Trust Marketing Leads in B2B
One of the most common disconnects in B2B organizations is the lack of trust between sales and marketing when it comes to leads. Marketing generates them, reports on them, and …
AI and Video Marketing: What’s Actually Useful Right Now
AI video tools are moving fast and B2B marketers are getting pitched on all of them. Here’s what’s genuinely useful today, what’s overhyped, and how demand gen teams can put AI to work in their video programs right now.
Using AI to Design Better Surveys and Unlock Qualitative Research at Scale
Surveys and qualitative research are the backbone of marketing decision-making. They’re how brands figure out what customers actually think, feel, and want. But here’s the problem, designing surveys that produce …
Meta’s $2B Manus AI Acquisition Blocked: What Founders, VCs, and Tech Leaders Need to Know
In late April 2026, China’s National Development and Reform Commission (NDRC) formally ordered Meta Platforms to unwind its roughly $2 billion acquisition of Manus, a Singapore-incorporated agentic AI startup with …
Agent Sprawl Is Coming: Why Enterprises Are Losing Control of Their AI Ecosystems
AI agents were supposed to simplify work, automate repetitive tasks, and accelerate decision-making across the enterprise. For a brief period, they delivered on that promise by helping teams move faster …
DeepSeek V4 Changes the AI Pricing Game: Full Breakdown and Analysis
DeepSeek V4 is the latest large language model from DeepSeek, the Hangzhou-based Chinese AI startup that disrupted global tech markets last year with its surprisingly capable and cost-efficient R1 reasoning …
AI Agents Are Becoming Your Workforce… But Who’s Managing Them?
Enterprise AI has officially crossed a line. What started as copilots and assistants has rapidly evolved into something far more operational. AI agents are no longer just supporting work. They …
Using AI to Personalize Your Website Without Creeping People Out
AI-powered website personalization can lift B2B conversions, but it can also backfire if it feels surveillance-like. Learn where the line is, what data signals to use, and how to personalize for anonymous and known visitors alike.
How AI Is Reshaping the Buyer Journey (And What That Means for Your Funnel)
Buyers are doing more research earlier. Your funnel wasn’t built for that. A sales director at a mid-market B2B software company told me a story that’s become frustratingly common. His …
Using AI to Curate and Leverage User-Generated Content
User-generated content, or UGC, refers to any content that your customers, fans, or community members create about your brand, whether that’s product reviews, social media posts, unboxing videos, photos, testimonials, …
